For this campaign, I led the creative direction managed the production and post-production. The client is boutique hotel with locations in Mexico City and Oaxaca. The concept revolved around capturing the intangible, intimate sensations of connection, those moments that make you feel like you've found the perfect place to reconnect.
Creative Approach
Instead of taking a conventional audiovisual approach, I crafted a unique visual storytelling method. I proposed and executed a concept centered on abstract, emotional visuals that resonate with the hotel’s key audience. Rather than filming traditionally, I shot sequences using a photo camera at low shutter speed with predefined LUTs, evoking a rich analog aesthetic. These images were then meticulously crafted into cinematic pieces, achieving the dreamlike feeling the campaign set out to capture.
Execution & Deliverables
- Directed and shot 8 audiovisual pieces across both locations.
- Worked with 13 models, ensuring a diverse representation that felt authentic and relatable.
- Designed a hybrid approach, where the captured stills also served as a high-quality stock photo library, giving the client adaptable assets for future use.
- Focused on an abstract, emotionally driven narrative, moving away from traditional hospitality advertising and into a sensory-driven experience.
Pre-production & Planning
